Aloe Packaging 品牌推廣， 插圖， 包裝

蘆薈包裝_

復興綠色

神話/蘆薈是希臘旅游市場的一系列產品?？蛻艉唸笾赋?，使用綠色加上單詞蘆薈，必須出現在包裝上。由于其他比賽使用蘆薈植物的攝影表現，我們選擇采取不同的方法。在我們的設計中，一個決定性的作用是改變容器的小尺寸，這是由于實際原因對特定市場的需要。制定設計原則，我們選擇突出綠色隔離白色容器，而排版的'ALOE'被設置的方式來定義稀少但垂直格式的容器。隨著矛盾修飾法的產生，產品分類得到了加強，主題插圖每次都講述不同的故事，而蘆薈植物起主導作用。所有必要的信息補充了藝術品，在容器前面，以干凈和結構的方式。

Aloe packaging ©

Rejuvenating Green

Mythos / Aloe is a line of products for the greek tourist market.  Client's brief indicated that the use of green color along with the word Aloe, had to be present on the pack. As the rest of the competition uses photographic representations of Aloe plant, we opted to take on a different approach. A decisive role in our design was the varying of the containers small sizes, as a necessity to the specific market for practical reasons. Laying out the design principles we chose to highlight the green color isolating it on white containers, while the typography for ‘ALOE’ was set in a way to define the scarce but vertical format of the containers. Product categorisation was enhanced with the creation of oxymoron, thematic illustrations that tell a different story each time, while the Aloe Vera plant takes a leading role. All the necessary info complements the artwork, on the front of the container, in a clean and structural way.